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This Is The Day...This Is The Hour... This Is This
Pop Will Eat Itself
This Is The Day...This Is The Hour... This Is This
Genres: Alternative Rock, Pop, Rock
  •  Track Listings (15) - Disc #1


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CD Details

All Artists: Pop Will Eat Itself
Title: This Is The Day...This Is The Hour... This Is This
Members Wishing: 1
Total Copies: 0
Label: RCA
Original Release Date: 7/18/1989
Re-Release Date: 6/28/1989
Genres: Alternative Rock, Pop, Rock
Styles: British Alternative, Dance Pop
Number of Discs: 1
SwapaCD Credits: 1
UPCs: 078635974225, 078635974249, 766486772045

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CD Reviews

Out of left field
x_bruce | Oak Park, ILLINOIS United States | 04/21/2002
(5 out of 5 stars)

"When PWEI unleashed This Is The Day...This Is The Hour...This Is This in 1989 they brought a lot of ideas together at a time when music was fairly boring.Going from a new wave past to this album's mixture of anglo rap and metal meets funk mix complete with sampled beats and loud guitars this was one of the first serious attempts to fuse rap to rock. It was exceptionally well done.Standout tracks are Wise Up Sucker, Not Now James, We're Busy and Wake Up, Time To Die. PWEI show a political side that is laced with humor. The rapping works in it's own odd way, it's not exactly Public Enemy, but it fits well into the concept of the musical whole.The beats are strong, the guitars are big and brash, this album rocks AND gets funky. Of course this concept was about a decade too early for the general public. It's a shame how neglected it still is. It has aged well, meaning it doesn't sound like a 13 year old record. Check out PWEI, give it a chance while keeping in mind it's not Linkin Park or Limp Bizkit. PWEI tend to be more arty and closer to a mixture of Manchester rock and hip hop.This was way beyond most music of it's time and deserves to be heard. Vastly underrated."
Bitchin' Album
S. Koropeckyj | The Bright Side of the Moon | 12/14/2004
(5 out of 5 stars)

"For the PWEI virigins, this is something that you have not heard before. It is a combination of rap and rock blended flawlessly into a medley of British quirkiness. Every song has a hook and none of them are forgetable. There is no filler on this album, every single song could be a single by itself. The music itself is not a specific genre, rather it draws from eclectic einfluences. Part of it is rap, part of it is rock, part of it is industrial, and part of it is metal. Samples weave in and out of the double vocal delivery, sang to the backdrop of drum machine Dr. Nightmare.
Threre is no way that I can explain the music, ultimately you have to experience it yourself."
The Quality of PWEI
S. Koropeckyj | 05/27/1998
(4 out of 5 stars)

"This is This!, as it is affectionately known by fans of PWEI, is the second album release by the band and features a distinctly different sound than that of its predecessor Box Frenzy. The Poppies incorporated more sampling and a heavier beat into This is This! Many critics have described the sound of the album as "Doom and Gloom" which it hardly is. Dos Dedos Mis Amigos, their final album is the one which displays that type of sound. This is the Day...This is the Hour...This is This! is one of the most unique albums I have ever heard, by one of the most unique bands I have ever heard. Despite the fact that everyone likes to gripe about stolen lines, tunes, and so forth, whether PWEI stole any of the sounds they use is irrelevant. Stolen or not, they have incorporated them in a way never before done to create a listening experience like nothing you've ever heard."