The Great Lost Record of the "Electronica" Revolution
GlobalChangeSupercenter5 | Salem, NY United States | 06/01/2002
(5 out of 5 stars)
"The role of popular music is to energize the lowly populace, and no album of the last three decades has as much pure sonic joy as Cut La roc "La Roc Rocs." This album was unjustly slagged, given the silent treatment, and consigned to the sales bin, when it stands as a repudiation of pop artifice and morose consuming. There's a couple of rejects ([weak] vocals have and are killing techno), but "Making It Hot," "Bassheads," "Freeze," and especially "New York City Pimp" - all deserve spots on the mixtape of all time. La Roc took the Billy Preston aesthetic, bumped up the bass, hit the naturalistic drum machines, and rocked the planet. He does not deserve ignominy. Fatboy looks hooklesss (except for the inimitable "Rockerfella Skank)in comparison, yet this music destroys simpering rejection and critical blithering. Big Beat was about epic beats, wacked-up samples, pumping bass, adrenaline and melody, and it died because nobody gave it enough love. The poseurs took back the corporate reins, and now it is a Rolling Stones Wrinkle-Tour, U2 at the Super Bowl, and ... rap. You can drive to this, cook to this, imagine a better Friday Night world to this, and for that, "La Roc Rocs" was, and is, a modern classic."