Search - Irv Gotti :: Irv Gotti Presents The Inc.

Irv Gotti Presents The Heat

conkretethug13 | Los Angeles | 07/15/2002

(5 out of 5 stars)

"Allright I'll admit that back when Irv Gotti presented the Murderers album came out no ne was really checking for it, But now things have changed a lil. Ja Rule has now put out 3 hot albums and a slew of hits, and Ashanti put out the RnB album of the year, plus the individuals of the label aka Charli Baltimore, Cadilac Tah, Black Child are drawing in fans as well. So the album is set up for success, and undoubtedly it will be succcessful. Irv Gotti Presents the Inc packages the album perfectly both on the gangsta rap and club rap level. First off let me say that when I first heard the album in my car, da speakers was blazin da heat, da album is engineered really well and the bass lines kick in real nice, perfect for cruising to for the summer. Plus the beats in general, are hard and bump nicely through your woofers and tweeters, so when you listen to it turn da volume way up, trust me.The songs themselves are hot too. "Down 4 U" is the song of the summer, cant nobody deny that, and if you seen the video Ashanti will make you unleash the dragon like Sisqo, and that will definitely make you "Happy". But aside from that the "Aint it Funny Remix" is already a proven hit. I been waiting to hear Charli Baltimore spit again ever since her "Cold as Ice " album got shelved a while back, but she definitely brings back some heat on "No One does it Better" and although her skin has about the same amount of melanin as Micheal Jackson, da girl is still damn fly, plus she got skills and Charli is a Down... chick, check for her to be the next superstar of The Inc. On the album Ashanti brings the heat on everything she touches. There some G'd Up songs like "Rie Wit Us", "Gangstafied" "Here We Come." For the west coast fans, Irv hooked up with Tha Row to put down a blazing track with the next west coast MC's its called "The Next N**guz, that song is hard, for real. Overall definitely a tight album, tighter than spandex on Roseanne. Peace Out."

World's most talented record label my a$$, this is GARBAGE

Reviewer | NEW YORK CITY, NY USA | 07/31/2002

(1 out of 5 stars)

"Wow, anyone out there who gave this CD more than 2 stars is crazy. The second group album from Irv Gotti's label is filler and radio friendly mindless pop-rap at its best. If you liked "Down 4 U", chances are that you'll like this CD, but if you're the kind of hip-hop fan like I am, you'd know that CD is pretty much garbage....All of that aside, I couldn't find more than 3 tracks on this CD that I would listen to more than 1 time. "The Rain" is probably the standout track here, but the other HORRIBLE tracks (including the UNFORGIVE-ABLE use of Craig Mack's "Flava In Ya Ear" on "Ain't It Funny") really overshadow the little upside this CD has to offer. The whole Murda thing gets real old real quick. So, if you like weak stale lyrics from weak MCs then his is the album for you, but for me personally I have just found the most hate-able record label out - Murder Inc.By the way, if Nas has any brains left, he would tell Irv to screw off and stop trying to sign him. It would be career suicide if Nas did sign with them. And things don't look too good for Ja Rule, as DMX is planning a diss track towards him called "Ruled Out". Hmmm, how could Ja possibly come back from ANYTHING DMX spits at him, its almost impossible. DMX has more talent in his left pinky than all the rappers on this CD."

Almost As Good As The Murderers Cd....

Enlightened | Atlanta Georgia | 07/03/2002

(4 out of 5 stars)

"The Murderers now deemed as the Inc. drops a well timed collaboration album. At the time Ja Rule is running the hip hop scene with his voice on numerous hit singles that are out now. Aint It Funny, Down A$$ Chick just to name a few and the lead single off the album Down For U which features Ashanti, Vita, and Charli Baltimore. Not to mention Ashanti tearing it up with "Happy" and her album doing well. There is no way to escape the INC.If you heard Down For U and liked that song then prepare to be surprised. This album is more of what the first Murderers cd was. Hard beats and very little radio ready songs. This is good because we have heard just about all we can hear from them in a short time. This is basically the INC going back to the streets where it should be. There aint no Ja Rule singing all over the place (save for the single, not that its that bad anyways) no pop singles, no pop radio friendly beats. Just hard hitting Venni Vetti Vecci/ Murderers production. Murder Inc. consists of Ja Rule, Vita, Ashanti, Charli Baltimore, Cadillac Tah, and a lot of other no names. The INC. should have just stuck with those five as the top people doing the songs. Instead they get the other rappers on the label like Ronnie Bumps, Chink Santana, DO, Merc, O-1 and Jody Mack to spit over the beats. None of them are special either and they all are basically wack. Not wack to the point of unlistenable but wack in the sense that they don't stand out on the songs and are sorta just there.
And to add to that the major players on the INC don't even rhyme that much. Ja Rule is only on 4 songs and two of them are Aint It Funny and Down For U.
Vita is only on TWO songs! What the eff is that about? She needs more mic time because she is the best female MC to come out in a while. She is the best in the game right now (Until Free's album drops at least) and her album has been coming out since the last Murderers cd...
Charli Baltimore is only on 3 songs as is Ashanti. Cadillac Tah gets ample time however. But don't get me wrong its not as if the other players are plain out horrible its just that the major talent would sound better over the tracks. I just think they should have utilized their talent better.The best songs occur when at least two of the starting five are together. Down For U, Aint It Funny, Gangstafied, No Ones Does It Better. We Still Don't Give A is the sequel to the hit off the first cd We don't Give A. The two rappers that made that song hype, Ja Rule & Vita, make no appearance here. Irv Gotti what are you thinking? The song is still tight it's just that it would be even better with them on it. My favorite song is The Pledge with Ashanti & Cadillac Tah. It samples Tupac's So Many Tears beat but guess what...it does it justice. It in NO WAY destroys a classic...as a matter of fact this is a classic all in itself. Ride Wit Us is a tight jam and so is The Rain with its `aint gon hurt nobody' vibe. Here We Come w/Vita is a tight song as well. And a collaboration with Tha Row members Eastwood & Crooked I is icing on the cake, but why not put Ja Rule on the track too?Overall a great cd, but not as great as it could have been. More playing time from the main players would have made this an instant classic because the beats are there...the other rhymers just aren't. This album is in no way a flop and I would recommend this cd for real. Have I steered you wrong before?"