Keeping it simple
(4 out of 5 stars)
"Keeping it simple pays off as Lloyd Banks scores a mega-hit with "On Fire". The song has a trademark G-Unit beat, and Banks' simple, but effective delivery makes "On Fire" a catchy mainstream rap hit. Eminem was obviously at hand when writing this song, because Banks' monotone low-key delivery sounds a lot like Eminem's, and the catchy hook is so simple, it'll have you singing along in no time, but it sounds just a tad clichéd. This is a well-done mainstream rap hit, but the song loses marks for having a very uninspired and generic video. This single itself is good value, giving you the hit "On Fire", as well as "Smile" and "Warrior", two more solid tracks, and the videos for "On Fire" and "Smile". This one is recommended to any fans of G-Unit of 50 Cent's previous work, but if you dislike 50 Cent or G-Unit, you wouldn't like Lloyd Banks either."