The Neptunes quietly emerged from Virginia Beach at the turn of the century and quickly became the hottest producers within the
rap industry, then the entire
pop music industry. The peerless duo began their ascendance in the late '90s with a few party-themed hits:
Ol' Dirty Bastard's "Got My Money" (1999),
Mystikal's "Shake Ya Ass" (2000), and
Jay-Z's "I Wanna Love U" (2001).
The Neptunes crossed over from
rap to
pop in 2001 and began producing tracks for the likes of
Britney Spears ("I'm a Slave 4 U"),
*NSYNC ("Girlfriend"), and
Usher ("U Don't Have to Call"). In addition to these
pop stars, the duo continued producing hits for the biggest names in
rap, working with everyone from
LL Cool J ("Luv U Better") and
Busta Rhymes ("Pass the Courvoisier") to
Bow Wow ("Take Ya Home") and
Nelly ("Hot in Herre"). Furthermore,
The Neptunes began their own
rap-rock group,
N.E.R.D., and presented the hardcore rap duo
Clipse. By this point, the duo comprising
The Neptunes --
Pharrell Williams and
Chad Hugo -- had become the
pop-rap industry's most demanded producers, on a par with other big-name producers like
Dr. Dre and
Timbaland, if not perhaps even supplanting them for a moment in time. Their debut album, Neptunes Present... Clones (2003), confirmed their across-the-board popularity, topping
Billboard's album chart and moving roughly 250,000 units during its first week. Amid all of this success, they continued to churn out hits, most notably alongside
Justin Timberlake ("Rock Your Body") and
Snoop Dogg ("Beautiful") as well as for their longtime standbys (
Jay-Z's "Excuse Me Miss") and even themselves (
Pharrell's "Frontin'"). ~ Jason Birchmeier, All Music Guide